However, now you can play the movie irrespective of the device it was purchased for. A movie rented on Apple TV would become unavailable in the iTunes library, if you transferred it to another device. You could not rent a movie on your PC and then watch it on your iPhone. Customers could watch a movie only on the same device it was rented for. Also it could not be transferred between devices. Prior to the update, if you rented a movie on an iOS device or an Apple TV, you could not watch it on other devices. In simple words, if you rent a movie on your iPad, iPhone, or Apple TV, you can now watch the movie on all those devices. The latest update now allows you to “rent once, watch anywhere” letting iTunes users watch iTunes movie rentals across all devices.This certainly puts an end to Apple’s annoying one-device-only playback restrictions. Apple has today released a major update to iTunes which bumps the version to 12.6.
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